University of Arkansas Community College at Batesville

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When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.

The small business marketing strategies you'll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies, including strategic partnerships, local marketing, search engine optimization, social networking, email marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.

Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. By the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

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